‘Slide to Unlock’ by Amnesty International

Amnesty International has done an enormous amount of compelling video advertising globally in recent years, with spots ranging from the poignant to the unrelentingly brutal. But lately, the human-rights agency has been getting into digital, with some interesting and novel device-specific executions, mostly for Apple’s iPhone and iPad.

Swedish agency Garbergs has generated the idea for the Amnesty efforts there. The agency’s wallpapers for the iPhone show a prisoner being freed when the user activates the “Slide to Unlock” function. An ad on the iPad performs a similar operation.

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This entry was posted on November 14, 2011 at 8:57 am and is filed under Uncategorized . You can follow any responses to this entry through the RSS 2.0 feed You can leave a response, or trackback from your own site.