Ad Agencies Drooling Over Microsoft’s $1 Billion Media Business
Microsoft is considering replacing its longtime media-buying agency Universal McCann, according to a report in AdAge. The company spends more than $1 billion on advertising every year, and McCann and its subsidiaries had a lock on Microsoft for years.
McCann still does the work of buying media space for Microsoft ads, but recently Microsoft offered the contract up for bid, and a bunch of agencies are expected to respond.
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This entry was posted on January 8, 2011 at 10:11 am and is filed under Advertising, Business Gossips with tags $1 Billion, Advertising, Media Buying, Microsoft. You can follow any responses to this entry through the RSS 2.0 feed You can leave a response, or trackback from your own site.
